At Office and Practice Solutions, my main responsibilities were to design and create captivating – yet reusable – social media marketing posts for OPS and some of their clients. Between that and petting the office dogs, I also took notes on client's websites and reported areas needing improvement to our web developer.
In order for social media marketing posts to “work”, we needed them to be visually appealing and valuable to both the client and their customers. Thus, I organized content into two categories (visually heavy vs. text heavy) each with the same three sub categories (community based, educational based, marketing based).
After creating a month’s worth of posts (typically around 12 posts), I would organize them into a neatly labeled Google Doc complete with captions and sources. They would then go through my Marketing Manager, Tyler (plus his super cute puppy), and the clients for review and feedback.
Here are some of the posts I created! I followed the OPS branding guidelines and introduced a trendy, mesh gradient background along with secondary colors to many posts.
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At OPS, something that I revolutionized was the inclusion of a monthly social media content calendar that visually showcased when each post would go live. This was more beneficial than only using a text heavy content scheduling program. OPS's clients could more easily see what they were receiving at a glance and quickly make comments on a whole month’s worth of content.
During my time here, I also got to watch how our CEO, Sari, would communicate with clients. It was very insightful to gain some experience collaborating with external stakeholders and understanding how to "speak design" to non-designers!
